What is the Reiseanalyse?

The Reiseanalyse is a national survey which records and describes the holiday travel behaviour of the German-speaking population resident in Germany. The Reiseanalyse has been carried out yearly since 1970.

What is surveyed?

The survey concentrates on holiday trips of five days and more and short breaks of two to four days. Key elements of the Reiseanalyse include a description of holiday and travel behaviour, as well as the assessment of holiday motivations and interests. The future potential of destinations, types of holiday and holiday activities are also covered by survey questions.

A selection of the most important topics of the Reiseanalyse:

What can I use the Reiseanalyse data for?

The data of the Reiseanalyse can be used for numerous applications in tourism research and beyond. Reiseanalyse results are not only used by tourist companies and destination marketing organizations but also in academic research, by media companies and public bodies.
A selection of different partners and users of the Reiseanalyse in Germany and abroad can be found [here].

How is the survey conducted?

Within the scope of the Reiseanalyse, more than 12,000 interviews are conducted in Germany. Of these, 7,500 are face-to-face interviews lasting around one hour and 5,000 online. The survey focuses on holiday trips with at least one overnight stay. A distinction is made between holiday trips of five days or more and short breaks of two to four days. The results are representative of the German-speaking
population.

RA face-to-face survey:
Representative for the German-speaking population aged 14 years and above, living in private households in Germany (sampling method: random route). In January each year, more than 7,500 persons are interviewed personally in their household about holiday-related aspects.

RA online:
Representative for the German-speaking population aged 14 to 70 years, living in private households in Germany (sampling method: online access panel). Online surveys in May and November with 5.000 respondents. Topics focus on online-relevant questions as well as short and city breaks.

Who is responsible for the Reiseanalyse?

The RA is carried out by the FUR (Forschungsgemeinschaft Urlaub und Reisen e.V.)V.), an independent association and the biggest non-profit organisation commissioning tourism research in Germany. The FUR does not make any profit. All surpluses are reinvested in full into research and the further development of the survey. The FUR publishes selected results for a wider audience (e. g. German Holiday Trends 2025).

A team of three partners implements the Reiseanalyse: the FUR together with the NIT (Institute for Tourism Research in Northern Europe) are responsible for organisational and scientific aspects of the survey. IPSOS is responsible for field work and data processing.

[Reiseanalyse 2018 Flyer with more information]

[Order form of Reiseanalyse 2018]

Reiseanalyse Newsletter

Current information on the development of tourism demand and news from the Reiseanalyse can be received about four times a year by the Reiseanalyse Newsletter (in German). Are you interested? Then sign up here.

Martin Lohmann on customer value in tourism: happiness and well-being - "the real thing" (ITB Congress 2016, Marketing & Distribution Day): 

ITB Academy Webinar "The Germans on holiday - Trends from the study Reiseanalyse 2015"

Slides
To the webcast
 


Martin Lohmann on vacation trends in 2025 (ITB Congress 2015, Marketing & Distribution Day):