Destination experience

Choosing a destination is the most important decision most Germans make when planning a holiday. An analysis of holiday motivations and the image of countries confirmed the importance of the destination for holiday experiences. This module examines for the first time how holiday-makers wish to experience their destination and what is key to making the holiday experience a success at the location.

  • To what extent do holiday-makers want to immerse themselves into life at their holiday destination? Do they want to get to know the holiday destination and meet people who live in that region? Or do they like to keep a certain distance and only go sightseeing?
  • What constitutes a successful destination experience? What do holiday-makers like to remember after their holidays – mainly “hard” factors, such as local natural and cultural attractions and the tourism infrastructure, or predominantly “soft” factors such as contact with locals, experiencing everyday life at that holiday destination and local ambience?
  • What are the differences between the various types of holiday-makers, destinations and types of holidays?

Please contact us if you are interested in more detailed information on this module.

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Martin Lohmann on customer value in tourism: happiness and well-being - "the real thing" (ITB Congress 2016, Marketing & Distribution Day): 

ITB Academy Webinar "The Germans on holiday - Trends from the study Reiseanalyse 2015"

To the webcast

Martin Lohmann on vacation trends in 2025 (ITB Congress 2015, Marketing & Distribution Day):