Price and quality

Price and quality are key aspects when making a decision about a holiday and represent a much-discussed topic. Almost all competitors focus their efforts on identifying the optimum market strategy for positioning their product and/or destination. The module ties in with this by identifying and analysing various consumer types.

  • What is the dimension of specific consumer type segments, i.e. how many Germans primarily see themselves as budget tourists, price-oriented holiday-makers, quality-oriented holiday-makers or luxury travellers?
  • Who are the different consumer types? Where do your customers fit into this overview?
  • What aspect was more important in relation to holidays in 2017 – price or quality?
  • Has the importance of price and quality of holidays changed in recent years?

Please contact us if you are interested in more detailed information on this module.

Reiseanalyse Newsletter

Current information on the development of tourism demand and news from the Reiseanalyse can be received about four times a year by the Reiseanalyse Newsletter (in German). Are you interested? Then sign up here.

Martin Lohmann on customer value in tourism: happiness and well-being - "the real thing" (ITB Congress 2016, Marketing & Distribution Day): 

ITB Academy Webinar "The Germans on holiday - Trends from the study Reiseanalyse 2015"

To the webcast

Martin Lohmann on vacation trends in 2025 (ITB Congress 2015, Marketing & Distribution Day):