Price and quality
Price and quality are key aspects when making a decision about a holiday and represent a much-discussed topic. Almost all competitors focus their efforts on identifying the optimum market strategy for positioning their product and/or destination. The module ties in with this by identifying and analysing various consumer types.
- What is the dimension of specific consumer type segments, i.e. how many Germans primarily see themselves as budget tourists, price-oriented holiday-makers, quality-oriented holiday-makers or luxury travellers?
- Who are the different consumer types? Where do your customers fit into this overview?
- What aspect was more important in relation to holidays in 2017 – price or quality?
- Has the importance of price and quality of holidays changed in recent years?
Please contact us if you are interested in more detailed information on this module.
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