The Reiseanalyse offers …

Reliable and high-quality data

  • Personal interviews supplemented by online surveys
  • Large sample sizes
  • Extensive experience and methodological competence
  • Scientific foundation and well-proven question programme
  • Long time series for trend analysis
  • Annually changing modules on current topics
  • Exclusive and FUR questions according to individual interests
  • RA online offers opportunity to examine current topics on short notice

User friendliness

  • Commissioned by association of the tourism industry
  • User influence on design and content of the RA
  • Modular system (only pay for what you need)
  • Reasonably priced multi-client study
  • Future-oriented through data on market potentials
  • Quantitative and qualitative aspects
  • Various options to analyse target groups and competitors, even for smaller segments
  • New: Analysis of even smaller target groups possible through accumulation of data of more than one RA edition

Individual reporting

  • General information: Detailed report and tables
  • Individual results: Tabulated analysis
  • Individual support
  • Evaluation seminar with practitioners
  • User-friendly analysing tool CNTlight (optional)

Reiseanalyse Newsletter

Current information on the development of tourism demand and news from the Reiseanalyse can be received about four times a year by the Reiseanalyse Newsletter (in German). Are you interested? Then sign up here.

Martin Lohmann on customer value in tourism: happiness and well-being - "the real thing" (ITB Congress 2016, Marketing & Distribution Day): 

ITB Academy Webinar "The Germans on holiday - Trends from the study Reiseanalyse 2015"

Slides
To the webcast
 


Martin Lohmann on vacation trends in 2025 (ITB Congress 2015, Marketing & Distribution Day):