Welcome to the Reiseanalyse of FUR

This website provides you with information about the Reiseanalyse and the Forschungsgemeinschaft Urlaub und Reisen e.V. (FUR).
The FUR is an independent association of domestic and international users of tourism research in Germany. The Reiseanalyse is carried out annually by the FUR.

First selected results of Reiseanalyse 2016

The Forschungsgemeinschaft Urlaub und Reisen proudly presents first selected results of the Reiseanalyse 2016: 

  • Tourism key figures remained stable and at a high level in 2015
  • Outlook: Solid demand for holidays in 2016 on the German market

Download the summary report [here]

Read the [press information] (in German language) on the First Results

Just published: Summary of RA 2015

The annual summary of the main findings of Reiseanalyse 2015 is already available.

Our publication provides you with selected results, time series data and current developments on the German travel market. A detailed evaluation of short trips of the Germans is also included. 

The summary of the RA 2015 (soft cover binding, 100 pages) is available for a price of € 290 (excl. VAT).

[Order form - Summary of the Reiseanalyse 2015]



The Forschungsgemeinschaft Urlaub und Reisen e.V. (FUR) cordially invites you to participate in the Reiseanalyse 2016

As in previous years, the RA 2016 will survey the holiday demand of the German population. Accordingly, it offers all tourism players reliable data of high quality and relevance for strategic planning, target group analysis and marketing activities. 

The focus of our work will be on user-friendliness and orientation towards implementation as well as customized result processing. The possibilities for individual analysis and benchmarking are numerous and uncomplicated.

As a collaborative survey the cost of the study is divided among more than 25 customers. The modular system of involvement ensures that the basic cost of participation is relatively low and each customer only pays for the services that he needs.

[More Information]

[Information brochure RA 2016]
[Order form and terms of participation of RA 2016

Thematic priorities: Modules of the Reiseanalyse 2016

Another good reason to participate in the Reiseanalyse 2016 are the thematic priorities (modules) that complement the standard questionnaire. For the RA 2016, we have prepared the following module topics with a series of special questions:

    Customers of the RA 2016 are invited to contribute their own ideas and special questions to our modules. The deadline for submitting proposals is Friday, November 13th 2015 (for RA online: Friday, October 16th). If you have questions or suggestions concerning our modules, please do not hesitate to contact us!  

    [More information about the modules of RA2016]

    German Holiday Travel 2025: Trend study now available!

    The new RA trend study "German Holiday Travel 2025" is now available. Based on data spanning more than 40 years of holiday travel surveys we are able to show long-term trends in German tourist demand. [Read more...]






    Reiseanalyse Newsletter

    Current information on the development of tourism demand and news from the Reiseanalyse can be received about four times a year by the Reiseanalyse Newsletter (in German). Are you interested? Then sign up here.

    Martin Lohmann on customer value in tourism: happiness and well-being - "the real thing" (ITB Congress 2016, Marketing & Distribution Day): 

    ITB Academy Webinar "The Germans on holiday - Trends from the study Reiseanalyse 2015"

    To the webcast

    Martin Lohmann on vacation trends in 2025 (ITB Congress 2015, Marketing & Distribution Day):