Welcome to the Reiseanalyse of FUR

This website provides you with information about the Reiseanalyse (RA) and the Forschungsgemeinschaft Urlaub und Reisen e.V. (FUR).
The FUR is an independent association of domestic and international users of tourism research in Germany. The Reiseanalyse is carried out annually by the FUR.

RA-trend study "German Holiday Travel 2025": Update available

Since the first release of the RA trend study "German holiday travel 2025" in 2014, a number of new findings on Germany's population structure and extended time series data have improved the possibilities of trend analysis for the target year 2025. 

Therefore, we decided to update the RA-trend study 2025 in its core elements. In addition to the updated forecasts, we also added a special chapter on the influence of terror on touristic demand. 

The RA-trend study "German holiday travel 2025" and its update 2016 will be available from November 2016. Both publications will be sold as a bundle. Owners of the RA-trend study will get a special discount for the additional update. 

The update 2016 is only available in German language. 

More informations on the RA-trend study, the update 2016 and the points of sale are available [here].

Just published: Summary of RA 2016

The annual summary of the main findings of Reiseanalyse 2016 is already available.

Our publication provides you with selected results, time series data and current developments on the German travel market. A detailed evaluation of short trips of the Germans and SINUS milieus is also included. 

The summary of the RA 2016 (soft cover binding, 100 pages) is available for a price of € 290 (excl. VAT).

[Order form - Summary of the Reiseanalyse 2016]

Become a partner of the Reiseanalyse 2017

The Forschungsgemeinschaft Urlaub und Reisen e.V. (FUR) invites you cordially to become a partner of the Reiseanalyse 2017.

The Reiseanalyse is an annually conducted multi-client survey, influenced and commissioned by its clients, national and international DMOs, tour operators, associations and publishing houses. The Reiseanalyse provides a representative overview of the holiday travel behaviour of the German-speaking population in Germany as well as time series data.

[More details on the Reiseanalyse]

Download: [Information folder Reiseanalyse 2017]

[Order form of Reiseanalyse 2017]

Thematic modules of the Reiseanalyse 2017

To supplement the standard question programme, the FUR and its partners have developed three thematic modules for the Reiseanalyse 2017:

[More on the thematic modules of Reiseanalyse]

[Short information on the modules of RA 2017]

First selected results of Reiseanalyse 2016

The Forschungsgemeinschaft Urlaub und Reisen proudly presents first selected results of the Reiseanalyse 2016: 

  • Tourism key figures remained stable and at a high level in 2015
  • Outlook: Solid demand for holidays in 2016 on the German market

Download the summary report [here]

Read the [press information] (in German language) on the First Results

New edition of RA trend study: "German Holiday Travel 2025"

The new RA trend study "German Holiday Travel 2025" is now available. Based on data spanning more than 40 years of holiday travel surveys we are able to show long-term trends in German tourist demand. [Read more...]







Presentation of
First results of
Reiseanalyse 2017
at ITB Berlin 2017

March 8th, 2017
Start: 2.30pm
Room A4

Reiseanalyse Newsletter

Current information on the development of tourism demand and news from the Reiseanalyse can be received about four times a year by the Reiseanalyse Newsletter (in German). Are you interested? Then sign up here.

Martin Lohmann on customer value in tourism: happiness and well-being - "the real thing" (ITB Congress 2016, Marketing & Distribution Day): 

ITB Academy Webinar "The Germans on holiday - Trends from the study Reiseanalyse 2015"

To the webcast

Martin Lohmann on vacation trends in 2025 (ITB Congress 2015, Marketing & Distribution Day):