Welcome to the Reiseanalyse of FUR

This website provides you with information about the Reiseanalyse (RA) and the Forschungsgemeinschaft Urlaub und Reisen e.V. (FUR).
The FUR is an independent association of domestic and international users of tourism research in Germany. The Reiseanalyse is carried out annually by the FUR.

First Results of Reiseanalyse 2018

The Forschungsgemeinschaft Urlaub und Reisen e.V. is pleased to present First Results of the Reiseanalyse 2018.

Germany is in a holiday mood. In 2017, around 77% of the population made at least one holiday trip lasting 5 days or more, and the outlook for 2018 is also bright. For the first time last year, more than 50 million holiday trips were spent abroad, while at the same time the average travel expenses per person and trip rose to more than EUR 1,000.00.

[Read more] in our First Results of Reiseanalyse 2017.

Become a partner of the Reiseanalyse 2018

The Forschungsgemeinschaft Urlaub und Reisen e.V. (FUR) invites you cordially to become a partner of the Reiseanalyse 2018.

The Reiseanalyse is an annually conducted multi-client survey, influenced and commissioned by its clients, national and international DMOs, tour operators, associations and publishing houses. The Reiseanalyse provides a representative overview of the holiday travel behaviour of the German-speaking population in Germany as well as time series data.

[More details on the Reiseanalyse]

Download: [Information folder Reiseanalyse 2018]

[Order form of Reiseanalyse 2018]

Thematic modules of the Reiseanalyse 2018

To supplement the standard question programme, the FUR and its partners have developed three thematic modules for the Reiseanalyse 2018:

[More on the thematic modules of Reiseanalyse]

[Short information on the modules of RA 2018]

RA-trend study "German Holiday Travel 2025": Update available

Since the first release of the RA trend study "German holiday travel 2025" in 2014, a number of new findings on Germany's population structure and extended time series data have improved the possibilities of trend analysis for the target year 2025. 

Therefore, we decided to update the RA-trend study 2025 in its core elements. In addition to the updated forecasts, we also added a special chapter on the influence of terror on touristic demand. 

The RA-trend study "German holiday travel 2025" and its update 2016 will be available from November 2016. Both publications will be sold as a bundle. Owners of the RA-trend study will get a special discount for the additional update. 

The update 2016 is only available in German language. 

More informations on the RA-trend study, the update 2016 and the points of sale are available [here].

Just published: Summary of RA 2017

The annual summary of the main findings of Reiseanalyse 2017 is already available.

Our publication provides you with selected results, time series data and current developments on the German travel market. A detailed evaluation of short trips of the Germans and SINUS milieus is also included. 

The summary of the RA 2017 (soft cover binding, 100 pages) is available for a price of € 290 (excl. VAT).

Available in our [Publication shop]

New edition of RA trend study: "German Holiday Travel 2025"

The new RA trend study "German Holiday Travel 2025" is now available. Based on data spanning more than 40 years of holiday travel surveys we are able to show long-term trends in German tourist demand. [Read more...]






Reiseanalyse Newsletter

Current information on the development of tourism demand and news from the Reiseanalyse can be received about four times a year by the Reiseanalyse Newsletter (in German). Are you interested? Then sign up here.

Martin Lohmann on customer value in tourism: happiness and well-being - "the real thing" (ITB Congress 2016, Marketing & Distribution Day): 

ITB Academy Webinar "The Germans on holiday - Trends from the study Reiseanalyse 2015"

To the webcast

Martin Lohmann on vacation trends in 2025 (ITB Congress 2015, Marketing & Distribution Day):